Bias in Product – Most Common Biases in MENA Product Development

Cognitive biases and distortions are learned thinking patterns which we use to make sense of the...

How WordPress Can Work Wonders for your Website Optimization

What do technically stable and SEO-optimized websites have in common?  A WordPress...

How to Surf the Web Safely

Remember a time when cookies were just for binge-eating, and not for data collection?  There...

Keyword Research for a Winning SEO Strategy

People talk.  Online searchers type—or run a voice research.  Do you wonder what...

App Store Optimization for Middle East Marketplace 101

Congratulations on building your new mobile application!  It sure is the perfect embodiment of...

Ok, Google: How to Get my MENA Startup Ready for Voice Search?

Sep 08, 2020
Some users prefer the Artificial Intelligence (AI) touch than the human touch in this day and...

Mean Reversion In Egypt’s Grocery Delivery Market

Sep 01, 2020
It is undeniable that the pandemic has accelerated the penetration of e-commerce, but a chunk of...

The Tools your Team Needs to be as Efficient as Possible

Aug 18, 2020
Setting your team up for success is tied to the company’s operational structure. Kareem Elsirafy...

Modus Insider: Exclusive Chat with Play:Date Founder & CEO

Aug 11, 2020
Following the $250,000 investment in UAE-based Play:Date, an application that helps parents build...

Scaling SEO for Middle East Startups

SEO is traditionally overshadowed by the "tired and tested" marketing strategies. However, scaling...

VC101 Recap: Here’s What Happened in the First 2 Sessions!

Aug 09, 2020
Startup investment in MENA is an ever-changing landscape. Entrepreneurs need to understand the...

How to Create the Ideal Team for your Startup!

Aug 03, 2020
Kareem Elsirafy on Team-building: Creating the Perfect Mix of Startup Talent Out of all the...

How Video Games Could Inspire a Generation of Entrepreneurs

Jul 28, 2020
Entrepreneurs are much like avid gamers! They are always hustling and chasing the thrill of the...

Leveraging Growth Methods Unique to the MENA Region

Jul 21, 2020
We often see in the MENA region certain channels and nuances that work better than others. In this...

Simplifying SEO for MENA Market

Jun 28, 2020
In this article, we explore the diverse SEO landscape of the MENA region and how to custom-create...

Financial Modeling for Startups Part 1

Jun 23, 2020
This is Part 1 of our financial modeling series, which will focus on the profit and loss statement...

Introducing VC101: An Invite-only Online Fundraising Bootcamp

Jun 18, 2020
Curious to learn how to raise capital in such a competitive ecosystem? Join our live-streaming...

How to Keep Corporate Data Secure for Remote Work Employees!

Jun 09, 2020
Many people throughout the world are now conducting all their meetings online, delivering reports,...

Investor Board vs Advisory Board – Modus Podcast // Ep. 5

May 18, 2020
Episode Overview In the 5th episode of the Modus Capital Podcast , Kareem Elsirafy explains the...

How to Use Process to Make up for a Lack of Resources?

May 05, 2020
Kareem Elsirafy on Resource Allocation: Using Process to Mitigate a Lack of Available Resources Few...

Pravica Raises US$500,000 Pre-seed with Participation of Modus Capital

Apr 30, 2020
Today we’re excited to make it official that Cairo-based Pravica, a WEB 3.0 Email Service...

How to Prepare a Winning Pitch Deck – Modus Podcast // Ep. 4

Apr 26, 2020
Modus VC · How to Prepare a Winning Pitch Deck Episode Overview The purpose of a pitch deck is for...

What to Look for in a Cofounder? – Modus Podcast // Ep. 3

Modus VC · The One Thing You Should Look for in a Co-Founder Episode Overview In this 3rd episode...

VCs vs Angel Investors; How to Raise Capital for your Venture? – Modus Podcast // Ep. 2

Apr 23, 2020
Episode Overview In this 2nd episode of the Modus Podcast , Kareem Elsirafy, managing partner at...

Welcome to the Modus Podcast – Modus Podcast // Ep. 1

Apr 22, 2020
Episode Overview: On the first episode of the Modus Podcast, Kareem Elsirafy, managing partner at...

A Startup’s Key to Success: The Process of Testing and Iterating

Apr 06, 2020
The ability to develop short-term and long-term plans that account for the wide variety of possible...

How to stay productive when working from home!

Mar 29, 2020
In the past couple of weeks, as a result of the COVID-19 pandemic, many of us have transitioned to...

How to create the right budget for your startup?

Mar 23, 2020
Kareem Elsirafy on Startups, Budgetary Needs, Resource Allocation, and Building a Runway...

14 Tools to set up remote work culture during the Coronavirus outbreak

Mar 17, 2020
Two days ago, we deployed a full work-from-home strategy to help protect our team members and their...

Modus Capital Announces COVID-19 Actions for all Employees

Mar 15, 2020
In the light of recent COVID-19 concerns, Modus Capital management announced a new set of measures...

4 Mandatory First Steps Before Asking for Venture Capital Funding

Jan 27, 2020
The entrepreneurial spirit is often noted for its ability to imbue aspiring startup founders with a...

What to Look for When Hiring your Next Star!

Jan 26, 2020
Kareem Elsirafy on Essential Hiring Strategies The professionals at the core of any company play an...

Introducing the Modus Podcast to the MENA Region

Today we are excited to announce the launch of the Modus Podcast, a podcast dedicated to empowering...