Blog
Delve into insights from our experts on the ins and outs of building, scaling, and investing in startups across MENA and Sub-Saharan Africa.
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SEO Vs. SEM: How to Leverage SEO for Google Ads
SEO and Google Ads are a match made in heaven—if both swiped right! Most marketers miss the...![Modus continues to fuel innovation in MENA with $2.8M investment across 8 startups.](https://modus.vc/wp-content/uploads/2023/11/Hero_Website-2-1024x460.png)
Modus continues to fuel innovation in MENA with $2.8M investment across 8 startups
ABU DHABI, 22 NOVEMBER 2023: Modus, the Venture Platform comprising VC funds, Venture Builders, and...![](https://modus.vc/wp-content/uploads/2023/08/modus-intel-card@2x.jpg)
Modus Africa and Intel partner to foster deep tech advancements in Africa
Modus Africa has announced the signing of a Memorandum of Understanding (MOU) with Intel...![level up local seo for your startup](https://modus.vc/wp-content/uploads/2023/08/Hero_Website-2-1024x460.png)
Level Up Local SEO for your Startup
Looking for ways to level up your local SEO? This article serves as a comprehensive guide, helping...![](https://modus.vc/wp-content/uploads/2023/06/Hero_Website.png)
AI Technology & Its Application In Africa
Discover the power of Artificial Intelligence Technology (AI) and its transformative potential in...![AI & ChatGPT vs. Building a Startup: Insights from Venture Builders](https://modus.vc/wp-content/uploads/2023/05/Hero_Website-1024x460.png)
AI & ChatGPT vs. Building a Startup: Insights from Venture Builders
Many startup entrepreneurs have turned to AI to optimize their operations. In this article, we...![](https://modus.vc/wp-content/uploads/2023/02/chatgpt-cover.jpg)
ChatGPT for SEO: A Friend or Foe
Have you heard? A new AI bot has stepped onto the SEO scene. ChatGPT is all the rage these days....![](https://modus.vc/wp-content/uploads/2022/12/Kareem_Elsirafy_Larry_Blades_-1024x460.jpg)
Find Your Larry
In loving memory of Jehu Lawrence “Larry” Blades Growing up as a Middle Eastern immigrant in...![](https://modus.vc/wp-content/uploads/2022/12/Modus-Blog_cover.jpg)
The Dawn of ESG Investing: Has It Delivered on Its Promise?
Over the last few years, ESG investing has become one of the most sought-after methods of...![](https://modus.vc/wp-content/uploads/2022/12/koble-cover.jpg)
Koble raises $1.2M Pre-Seed funding round
Koble, an AI-powered data-science platform that empowers investors to make better, data-driven...![](https://modus.vc/wp-content/uploads/2022/11/modus-usaid-min.jpg)
Modus partners with USAID to launch impact-focused Venture Builder in Egypt
CAIRO, 22 NOVEMBER 2022. New York-based Modus, a Venture Platform operating in MENA comprising VC...![](https://modus.vc/wp-content/uploads/2022/11/modus-africa-fund-thumb-min.jpg)
Modus announces expansion to Sub-Saharan Africa with launch of $75M Africa-focused fund
DUBAI, 15 NOVEMBER 2022. Modus, a Venture Platform operating in MENA comprising VC funds, Venture...![](https://modus.vc/wp-content/uploads/2022/11/Venture-Buidling-News_Blog-min.jpg)
Ventures Lab is expanding to 28 founding teams, with AED 40M to co-build startups
ABU DHABI, 2 NOVEMBER 2022: Hub71, Abu Dhabi’s global tech ecosystem, and Modus, the Venture...![](https://modus.vc/wp-content/uploads/2022/10/BLOG_VB-NEWS_KSA.png)
Modus acquires Saudi Arabia-based Agile Ventures to expand its network of Venture Builders to KSA
RIYADH, 24 OCTOBER 2022. Modus has announced its acquisition of Saudi Arabia-based Agile Ventures...![](https://modus.vc/wp-content/uploads/2022/09/modus-optimize-startup-thumb.jpg)
Optimizing Your Startup: Insights From a Team of Venture Builders
You’re a startup founder who’s been busy trying to build a fully functioning startup...![](https://modus.vc/wp-content/uploads/2022/08/Blog-Post_II.png)
Why You Need a Venture Architect on Your Team
When it comes to building a successful startup, not all roles are necessary for the early stage....![](https://modus.vc/wp-content/uploads/2022/08/Myth-Truth.jpg)
Debunking 5 MENA Venture Building Myths
If you’re thinking of building a business, there’s one thing you need to know: venture...![Ogram Raises $3M in Series A Funding Round](https://modus.vc/wp-content/uploads/2022/05/DSC_3697-1024x683.jpg)
Ogram Raises $3M in Series A Funding Round
Ogram, the region’s first digital on-demand staffing platform has announced a $3M Series A...![5 Tips for VCs to Successfully Source Startups and Access Innovation: Lessons Learned](https://modus.vc/wp-content/uploads/2022/05/5-tipis-1024x763.jpg)
5 Tips for VCs to Successfully Source Startups and Access Innovation
We are thrilled to welcome our first female Partner to the Modus team. Yana El Dirani joins Modus...![](https://modus.vc/wp-content/uploads/2022/03/Sarah-Miller-2-resized-1024x499.jpg)
Setting the Stage for the Next Generation | Building Up Women in Tech
In this week’s Building Up Women in Tech article, we’re speaking to Sarah Miller,...![Building Up Women in Tech: An Open Conversation with our Female Founders | Shamim Kassibawi](https://modus.vc/wp-content/uploads/2022/03/building-up-women-in-tech-shamim-kassibawi-1024x297.jpg)
Building Up Women in Tech: An Open Conversation with our Female Founders | Shamim Kassibawi
Following International Women’s Day earlier this month, we reached out to the female founders in...![](https://modus.vc/wp-content/uploads/2022/01/Untitled-1-copy-1-1024x308.jpg)
UAE-Based Fitness and Wellness Startup Fit on Click Raises Pre-Series A Funding
DUBAI, 11 JANUARY, 2022. Fit On Click, a fitness and wellness startup based in the UAE, has closed...![Building a MENA Startup: Ventures Lab Q&A](https://modus.vc/wp-content/uploads/2021/07/Building-a-MENA-Startup-Ventures-Lab-QA-1024x536.jpg)
Building a MENA Startup: Ventures Lab Q&A
This is a recap of Modus Capital & Hub71 info session--aimed to discuss their collaboration, why...![Why we Launched Venture Builders in MENA](https://modus.vc/wp-content/uploads/2021/06/why-we-launched-venture-builders-in-mena-5-1-1024x536.jpg)
Why we Launched Venture Builders in MENA
Simon Tkachenko shares how Modus' venture builders...![Modus Capital and Hub71 Partner to Build and Invest in Scalable Tech Startups](https://modus.vc/wp-content/uploads/2021/06/Modus-Capital-and-Hub71-Partner-to-Build-and-Invest-in-Scalable-Tech-Startups-1024x608.jpg)
Modus Capital and Hub71 Partner to Build and Invest in Scalable Tech Startups
Modus Capital and Hub71 announce their partnership in building and investing in scalable MENA tech...![TCP logo](https://modus.vc/wp-content/uploads/2021/04/TCP_Logo_1_3095x1620px_2-1024x536.jpg)
TCP, Trade Finance-Focused FinTech Startup, Closes Series-A Funding Round Led by New York-Based Modus Capital
ABU DHABI, 26 APRIL, 2021. UAE-based FinTech startup, Trade Capital Partners (TCP), today announced...![SEO Domain Strategy: Subdirectory Vs. Subdomain](https://modus.vc/wp-content/uploads/2021/02/Blog-Image-1024x310.jpg)
SEO Domain Strategy: Subdirectory Vs. Subdomain
Looking to expand your current online presence by launching a new website? If you are seeking...![](https://modus.vc/wp-content/uploads/2020/12/SEO22-1024x620.jpg)
Mobile SEO for MENA
Picture this: you’re out and about at a social function, you reach for your phone, but you...![](https://modus.vc/wp-content/uploads/2020/10/ready_for_posting_3-1024x365.jpg)
Adapting to the New Normal-MEW2020
Modus Capital is proud to participate in the Sixth Edition of Manama Entrepreneurship Week...![Bias in Product - Most Common Biases in MENA Product Development](https://modus.vc/wp-content/uploads/2020/10/ready-for-posting-10_11_2020-1024x365.jpg)
Bias in Product – Most Common Biases in MENA Product Development
Cognitive biases and distortions are learned thinking patterns which we use to make sense of the...![How WordPress Can Work Wonders for your Website Optimization](https://modus.vc/wp-content/uploads/2020/10/Ready-for-posting-2-5_10_2020-1024x365.jpg)
How WordPress Can Work Wonders for your Website Optimization
What do technically stable and SEO-optimized websites have in common? A WordPress Content...![How to Surf the Web Safely](https://modus.vc/wp-content/uploads/2020/10/How-to-Surf-the-Web-Safely-1024x536.jpg)
How to Surf the Web Safely
Remember a time when cookies were just for binge-eating, and not for data collection? There...![](https://modus.vc/wp-content/uploads/2020/10/Keyword-Research-for-a-Winning-SEO-Strategy--1024x536.jpg)
Keyword Research for a Winning SEO Strategy
People talk. Online searchers type—or run a voice research. Do you wonder what...![App Store Optimization for Middle East Marketplace 101](https://modus.vc/wp-content/uploads/2020/10/ready-for-posting-3-1024x536.jpg)
App Store Optimization for Middle East Marketplace 101
Congratulations on building your new mobile application! It sure is the perfect embodiment of...![How to Get my MENA Startup Ready for Voice Search?](https://modus.vc/wp-content/uploads/2020/09/voice-control-2598422_1280-01-1024x444.jpg)
Ok, Google: How to Get my MENA Startup Ready for Voice Search?
Some users prefer the Artificial Intelligence (AI) touch than the human touch in this day and...![Mean Reversion In Egypt’s Grocery Delivery Market](https://modus.vc/wp-content/uploads/2020/09/ready-for-posting-grocery2-1024x536.jpg)
Mean Reversion In Egypt’s Grocery Delivery Market
It is undeniable that the pandemic has accelerated the penetration of e-commerce, but a chunk of...![The Tools your Team Needs to Be as Efficient as Possible](https://modus.vc/wp-content/uploads/2020/09/Resized-Picture-1024x536.jpg)
The Tools your Team Needs to be as Efficient as Possible
Setting your team up for success is tied to the company’s operational structure. Kareem Elsirafy...![Exclusive Chat with Play:Date Founder & CEO](https://modus.vc/wp-content/uploads/2020/09/Shamim-7-1024x402.jpg)
Modus Insider: Exclusive Chat with Play:Date Founder & CEO
Following the $250,000 investment in UAE-based Play:Date, an application that helps parents build...![Scaling SEO for Middle East Startups](https://modus.vc/wp-content/uploads/2020/09/scalling-seo-for-middle-east-startups-1024x536.jpg)
Scaling SEO for Middle East Startups
SEO is traditionally overshadowed by the "tired and tested" marketing strategies. However, scaling...![VC101 Recap](https://modus.vc/wp-content/uploads/2020/09/allie-gouPqaau9Qo-unsplash-1024x701.jpg)
VC101 Recap: Here’s What Happened in the First 2 Sessions!
Startup investment in MENA is an ever-changing landscape. Entrepreneurs need to understand the...![How to create the ideal team for your startup](https://modus.vc/wp-content/uploads/2020/09/Resized-1-1024x536.jpg)
How to Create the Ideal Team for your Startup!
Kareem Elsirafy on Team-building: Creating the Perfect Mix of Startup Talent Out of all the...![How Video Games Could Inspire a Generation of Entrepreneurs](https://modus.vc/wp-content/uploads/2020/09/gaming_28.jul_2-1024x536.jpg)