VC News & MENA Startup Trends

Oct, 20, 2020

Adapting to the New Normal-MEW2020

Modus Capital is proud to participate in the Sixth Edition of Manama Entrepreneurship Week (MEW2020)—held from Oct 18 - Oct22, 2020. We were invited to discuss the trends in tech adoption and digital transformation, and how Covid19 has i...
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Oct, 11, 2020

Bias in Product - Most Common Biases in MENA Product Development

Cognitive biases and distortions are learned thinking patterns which we use to make sense of the world around us. When presented with a new situation, our brains try to create a fast assessment of it, which leads us to use biases in unde...
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Oct, 06, 2020

How WordPress Can Work Wonders for your Website Optimization

What do technically stable and SEO-optimized websites have in common? A WordPress Content Management System. What started out as 'another blogging platform' has grown into one of the world's most used website builder. WordPress is now th...
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Sep, 29, 2020

How to Surf the Web Safely

Everything online is used to track us, collect data, study our behavior, and turn users into a statistic. But, some users prefer to surf the web privately without big brother's prying eyes. To that end, we have rounded up some hints and ...
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Sep, 21, 2020

Keyword Research for a Winning SEO Strategy

Do you wonder how your audience finds your business online? Keyword research is a pivotal part of any marketing plan. In this article, we take a deep dive into how to conduct in-depth keyword research for a winning SEO strategy.
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Sep, 14, 2020

App Store Optimization for Middle East Marketplace 101

In this article, we will let you in on a few secrets to help you improve your app's ranking, and boost app installs.  With these simple, lesser-known tips and tools, your mobile app can climb to the top of App Store rankings.
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Sep, 08, 2020

Ok, Google: How to Get my MENA Startup Ready for Voice Search?

Voice search is making its way to the Middle East. To get you prepared, we will discuss how your MENA startup can leverage voice search to scale your business.
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Sep, 01, 2020

Mean Reversion In Egypt’s Grocery Delivery Market

It is undeniable that the pandemic has accelerated the penetration of e-commerce by the accessibility of brick and mortar stores. Read for more on Egypt's e-commerce market analysis.
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Aug, 18, 2020

The Tools your Team Needs to be as Efficient as Possible

Setting your team up for success is tied to the company’s operational structure. Kareem Elsirafy shares the tools every team needs to be as efficient as possible.
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Aug, 11, 2020

Modus Insider: Exclusive Chat with Play:Date Founder & CEO

Following the $250,000 investment in UAE-based Play:Date, an application that helps parents build their child’s social circle, we had an exclusive chat with @Shamim Kassibawi, founder and CEO of Play:Date . During this exclusive intervie...
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