Blog
Delve into insights from our experts on the ins and outs of building, scaling, and investing in startups across MENA and Sub-Saharan Africa.

Scaling SEO for Middle East Startups
SEO is traditionally overshadowed by the "tired and tested" marketing strategies. However, scaling...
VC101 Recap: Here’s What Happened in the First 2 Sessions!
Startup investment in MENA is an ever-changing landscape. Entrepreneurs need to understand the...
How to Create the Ideal Team for your Startup!
Kareem Elsirafy on Team-building: Creating the Perfect Mix of Startup Talent Out of all the...
How Video Games Could Inspire a Generation of Entrepreneurs
Entrepreneurs are much like avid gamers! They are always hustling and chasing the thrill of the...
Leveraging Growth Methods Unique to the MENA Region
We often see in the MENA region certain channels and nuances that work better than others. In this...
Simplifying SEO for MENA Market
In this article, we explore the diverse SEO landscape of the MENA region and how to custom-create...
Financial Modeling for Startups Part 1
This is Part 1 of our financial modeling series, which will focus on the profit and loss statement...
Introducing VC101: An Invite-only Online Fundraising Bootcamp
Curious to learn how to raise capital in such a competitive ecosystem? Join our live-streaming...
How to Keep Corporate Data Secure for Remote Work Employees!
Many people throughout the world are now conducting all their meetings online, delivering reports,...
Investor Board vs Advisory Board – Modus Podcast // Ep. 5
Episode Overview In the 5th episode of the Modus Capital Podcast , Kareem Elsirafy explains the...
How to Use Process to Make up for a Lack of Resources?
Kareem Elsirafy on Resource Allocation: Using Process to Mitigate a Lack of Available Resources Few...
Pravica Raises US$500,000 Pre-seed with Participation of Modus Capital
Today we’re excited to make it official that Cairo-based Pravica, a WEB 3.0 Email Service...
How to Prepare a Winning Pitch Deck – Modus Podcast // Ep. 4
Modus VC · How to Prepare a Winning Pitch Deck Episode Overview The purpose of a pitch deck is for...
What to Look for in a Cofounder? – Modus Podcast // Ep. 3
Modus VC · The One Thing You Should Look for in a Co-Founder Episode Overview In this 3rd episode...
VCs vs Angel Investors; How to Raise Capital for your Venture? – Modus Podcast // Ep. 2
Episode Overview In this 2nd episode of the Modus Podcast , Kareem Elsirafy, managing partner at...
Welcome to the Modus Podcast – Modus Podcast // Ep. 1
Episode Overview: On the first episode of the Modus Podcast, Kareem Elsirafy, managing partner at...
A Startup’s Key to Success: The Process of Testing and Iterating
The ability to develop short-term and long-term plans that account for the wide variety of possible...
How to Stay Productive When Working from Home!
In the past couple of weeks, as a result of the COVID-19 pandemic, many of us have transitioned to...
How to Create the Right Budget for your Startup?
Kareem Elsirafy on Startups, Budgetary Needs, Resource Allocation, and Building a Runway...
14 Tools to set up remote work culture during the Coronavirus outbreak
Two days ago, we deployed a full work-from-home strategy to help protect our team members and their...
Modus Capital Announces COVID-19 Actions for all Employees
In the light of recent COVID-19 concerns, Modus Capital management announced a new set of measures...
4 Mandatory First Steps Before Asking for Venture Capital Funding
The entrepreneurial spirit is often noted for its ability to imbue aspiring startup founders with a...
What to Look for When Hiring your Next Star!
Kareem Elsirafy on Essential Hiring Strategies The professionals at the core of any company play an...