Blog
Delve into insights from our experts on the ins and outs of building, scaling, and investing in startups across MENA and Sub-Saharan Africa.
SEO Vs. SEM: How to Leverage SEO for Google Ads
SEO and Google Ads are a match made in heaven—if both swiped right! Most marketers miss the...
Modus continues to fuel innovation in MENA with $2.8M investment across 8 startups
ABU DHABI, 22 NOVEMBER 2023: Modus, the Venture Platform comprising VC funds, Venture Builders, and...
Modus Africa and Intel partner to foster deep tech advancements in Africa
Modus Africa has announced the signing of a Memorandum of Understanding (MOU) with Intel...
Level Up Local SEO for your Startup
Looking for ways to level up your local SEO? This article serves as a comprehensive guide, helping...
AI Technology & Its Application In Africa
Discover the power of Artificial Intelligence Technology (AI) and its transformative potential in...
AI & ChatGPT vs. Building a Startup: Insights from Venture Builders
Many startup entrepreneurs have turned to AI to optimize their operations. In this article, we...
ChatGPT for SEO: A Friend or Foe
Have you heard? A new AI bot has stepped onto the SEO scene. ChatGPT is all the rage these days....
Find Your Larry
In loving memory of Jehu Lawrence “Larry” Blades Growing up as a Middle Eastern immigrant in...
The Dawn of ESG Investing: Has It Delivered on Its Promise?
Over the last few years, ESG investing has become one of the most sought-after methods of...
Koble raises $1.2M Pre-Seed funding round
Koble, an AI-powered data-science platform that empowers investors to make better, data-driven...
Modus partners with USAID to launch impact-focused Venture Builder in Egypt
CAIRO, 22 NOVEMBER 2022. New York-based Modus, a Venture Platform operating in MENA comprising VC...
Modus announces expansion to Sub-Saharan Africa with launch of $75M Africa-focused fund
DUBAI, 15 NOVEMBER 2022. Modus, a Venture Platform operating in MENA comprising VC funds, Venture...
Ventures Lab is expanding to 28 founding teams, with AED 40M to co-build startups
ABU DHABI, 2 NOVEMBER 2022: Hub71, Abu Dhabi’s global tech ecosystem, and Modus, the Venture...
Modus acquires Saudi Arabia-based Agile Ventures to expand its network of Venture Builders to KSA
RIYADH, 24 OCTOBER 2022. Modus has announced its acquisition of Saudi Arabia-based Agile Ventures...
Optimizing Your Startup: Insights From a Team of Venture Builders
You’re a startup founder who’s been busy trying to build a fully functioning startup...
Why You Need a Venture Architect on Your Team
When it comes to building a successful startup, not all roles are necessary for the early stage....
Debunking 5 MENA Venture Building Myths
If you’re thinking of building a business, there’s one thing you need to know: venture...
Ogram Raises $3M in Series A Funding Round
Ogram, the region’s first digital on-demand staffing platform has announced a $3M Series A...
5 Tips for VCs to Successfully Source Startups and Access Innovation
We are thrilled to welcome our first female Partner to the Modus team. Yana El Dirani joins Modus...
Setting the Stage for the Next Generation | Building Up Women in Tech
In this week’s Building Up Women in Tech article, we’re speaking to Sarah Miller,...
Building Up Women in Tech: An Open Conversation with our Female Founders | Shamim Kassibawi
Following International Women’s Day earlier this month, we reached out to the female founders in...
UAE-Based Fitness and Wellness Startup Fit on Click Raises Pre-Series A Funding
DUBAI, 11 JANUARY, 2022. Fit On Click, a fitness and wellness startup based in the UAE, has closed...
Building a MENA Startup: Ventures Lab Q&A
This is a recap of Modus Capital & Hub71 info session--aimed to discuss their collaboration, why...
Why we Launched Venture Builders in MENA
Simon Tkachenko shares how Modus' venture builders...
Modus Capital and Hub71 Partner to Build and Invest in Scalable Tech Startups
Modus Capital and Hub71 announce their partnership in building and investing in scalable MENA tech...
TCP, Trade Finance-Focused FinTech Startup, Closes Series-A Funding Round Led by New York-Based Modus Capital
ABU DHABI, 26 APRIL, 2021. UAE-based FinTech startup, Trade Capital Partners (TCP), today announced...
SEO Domain Strategy: Subdirectory Vs. Subdomain
Looking to expand your current online presence by launching a new website? If you are seeking...
Mobile SEO for MENA
Picture this: you’re out and about at a social function, you reach for your phone, but you...
Adapting to the New Normal-MEW2020
Modus Capital is proud to participate in the Sixth Edition of Manama Entrepreneurship Week...
Bias in Product – Most Common Biases in MENA Product Development
Cognitive biases and distortions are learned thinking patterns which we use to make sense of the...
How WordPress Can Work Wonders for your Website Optimization
What do technically stable and SEO-optimized websites have in common? A WordPress Content...
How to Surf the Web Safely
Remember a time when cookies were just for binge-eating, and not for data collection? There...
Keyword Research for a Winning SEO Strategy
People talk. Online searchers type—or run a voice research. Do you wonder what...
App Store Optimization for Middle East Marketplace 101
Congratulations on building your new mobile application! It sure is the perfect embodiment of...
Ok, Google: How to Get my MENA Startup Ready for Voice Search?
Some users prefer the Artificial Intelligence (AI) touch than the human touch in this day and...
Mean Reversion In Egypt’s Grocery Delivery Market
It is undeniable that the pandemic has accelerated the penetration of e-commerce, but a chunk of...
The Tools your Team Needs to be as Efficient as Possible
Setting your team up for success is tied to the company’s operational structure. Kareem Elsirafy...
Modus Insider: Exclusive Chat with Play:Date Founder & CEO
Following the $250,000 investment in UAE-based Play:Date, an application that helps parents build...
Scaling SEO for Middle East Startups
SEO is traditionally overshadowed by the "tired and tested" marketing strategies. However, scaling...
VC101 Recap: Here’s What Happened in the First 2 Sessions!
Startup investment in MENA is an ever-changing landscape. Entrepreneurs need to understand the...
How to Create the Ideal Team for your Startup!
Kareem Elsirafy on Team-building: Creating the Perfect Mix of Startup Talent Out of all the...