Aisha Hassanein is a pioneer of entrepreneurship and innovation consulting in the Middle East and Africa region. Having started her career as a consultant at McKinsey & Company, experience venture building at a leadership role in Rocket Internet, she joins Modus from her latest position leading the regional digital transformation and innovation team at IBM.
Aisha was born in Singapore, grew up in Egypt, went to grad school in London School of Economics and worked across the Middle East, Europe and USA.
Combining her passion with her professional training in strategy consulting, Aisha specialized in digital transformation and innovation strategy. She found that designing new experiences was at the core of innovation and that companies who built their business around an improved experience and continuously innovated that experience, won!
In her most recent role with IBM, Aisha led a team of cross-functional professionals across technology, business and design, to support her clients in transforming their businesses and imbedding innovation methodologies throughout their organizations.
In her current role, Aisha serves as the executive director at Modus Innovation empowering her partners to design their future experience, transforming their businesses and creating the disruption through innovation.